With the prevalence of technology, people across the world are spending an increasing amount of time online. Be it through computers, tablets, smartphones, or other devices, to be alive in 2016 means to be familiar with the internet.
Marketing has transformed to satisfy this changing technological culture. This hasn’t meant simply taking advertisements previously seen on television, billboards and in newspapers from these mediums to the Internet; it has forced companies to change the way they think about advertising.
You have to market precisely, to the right people, in the right way, at the right time.
An engaging website and social media profile are invaluable to your company’s business. Consumers want to know what you’re doing; they feel more comfortable purchasing from a business with which they feel familiar.
Above all, it’s important to know your audience. Social media usage differs according to gender, and depending on your target audience, there may be a specific site that’s right for your business.
According to 2015 Pew Research Center data:
• 77 percent of women use Facebook vs. 66 percent of men
• 44 percent of women use Pinterest vs. 16 percent of men
• 31 percent of women use Instagram vs. 24 percent of men
• LinkedIn usage is equal between men and women (26 percent vs. 25 percent)
• 25 percent of men use Twitter vs. 21 percent of women
Pew also reveals that 20 percent of male internet users utilize online forum sites such as Reddit, Digg or Slashdot, compared to roughly 11 percent of women.
In addition to knowing on which social media sites to advertise according to your target market, it’s necessary to determine the right time of day. HubSpot reveals there’s a peak exposure time for posting on the following platforms:
Facebook
• 12 p.m. – 1 p.m. on weekends
• 3 p.m. – 4 p.m. on Wednesdays
• 1 p.m. – 4 p.m. on Thursdays and Fridays
Twitter
• 12 p.m. – 3 p.m. Monday through Friday
• 5 p.m. – 6 p.m. on Wednesdays
LinkedIn
• 7:30 a.m. – 8:30 a.m., 12 p.m. and 5 p.m. – 6 p.m. on Tuesday, Wednesday and Thursday
• 10 a.m. – 11 a.m. on Tuesday
Pinterest
• 2 a.m. – 4 a.m. and evening hours daily
• 5 p.m. on Friday
• 8 p.m. – 11 p.m. on Saturday
Instagram
• Any time day and night Monday through Thursday, with the exception of 3 p.m. – 4 p.m.
Online, you have to market quickly and effectively; people are often trying to get to the content they really want to see, and your ad is standing in the way. Say what you do, what you offer, and why you’re the best in a clear, succinct manner.
Article Source: http://rismedia.com/2016/06/26/online-marketing-know-your-audience
Internet Marketing Education Platform Launches New Social Media
High Traffic Academy (HTA), an Internet education company designed to train and elevate online marketers, continues to diversify its platform offerings for members with the release of a new course showing how a popular social media platform can be utilized beyond brand awareness to generate revenues through advertising.
The Twitter Marketing course was developed soon after HTA experienced positive responses from its Facebook Marketing 101 course. Realizing that most of its members held an interest in driving traffic and increasing conversions on social media, specifically, it seemed like a natural progression to continue expanding on the social platforms HTA covers in its online video trainings.
The Twitter Marketing course is taught by Joshua Roaché, an online marketer who has more than ten years’ experience in the online advertising space. The information in the course is presented in such a way that even someone who is unfamiliar with the Twitter platform itself can glean knowledge of its application to business.
The course covers quite a bit of information in a short time frame, making it convenient for busy professionals to still receive value from the training. Some of the content covered includes how to craft a message in less than 140 characters to stand out on a platform where tweets have a lifespan, how to set up tailored audiences to make sure your message is getting to people most interested in what you have to offer, and how to set up Twitter advertising campaigns that meet specific goals of your business.
“Twitter is one of the most underutilized platforms businesses use,” mentions Roaché. “Most businesses know they should have a presence on the platform, but miss out on a lot of features and insights available to them.”
Twitter Marketing is meant to be an introductory course, leaving room to cover more advanced topics in later trainings of its kind. High Traffic Academy is already in development of other courses it thinks will compliment this new addition to the course list.
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